One of the most effective ways to get more jobs is to simply show people that you are an expert and that you know what you are talking about. This part usually happens during an estimate. People sense whether you know what you are doing or not.
When I first started my painting business I wasn’t hindered much by my lack of experience. But then I didn’t charge much back then either. But if you want to make some serious cash this year as a professional painter you will need to get some specialized knowledge as quickly as possible in all areas of your business – painting application, estimating and most importantly, advertising.
Bidding on smaller $300 – $500 paint jobs or anything under $1,000 is something any painter can get because the customer knows you are small potatoes. But if you are doing a larger bid for say, $5,000, $8,000 or higher, you must be able to convince the prospective customer that you know what you are doing and that you can handle the work.
You must also be able to justify the price as well. All this takes experience and knowledge. And having the right knowledge can compensate for experience as long as you actually do good work.
Also, customers want to deal with someone who is knowledgeable about the product or service they want to buy. Everyone when they are buying something wants to deal with someone who knows what they are talking about. They want to deal with that salesman on the floor who knows his merchandise. Whether it is a new appliance, a big screen TV etc.
This is also true when it comes to someone wanting to get an expensive paint job in or on their home or place of business. One of the very best and most effective ways to gain customer trust and get more painting business is to be able to answer a prospect’s questions intelligently. To do that you need knowledge and experience. Now knowledge is a whole lot cheaper to get that experience. Experience takes way too long to achieve. So getting the right knowledge is a far better, faster and surer way to gain customer confidence.
Again, your knowledge and experience as a house painter automatically shows through when you know what you are doing and when you know what you are talking about during an estimate. This gives homeowners and companies confidence in doing business with you. The old saying “fake it until you make it” doesn’t always work as well as getting specialized knowledge and information from other professional painters. And getting it as much as possible when first starting your new business.
Experience is nice to have but it also carries a big price tag called “time” – something all of us don’t have enough of. This is why getting as much of the right specialized knowledge as possible can catapult your business forward quickly and profitably as well. Specialized knowledge in painting, estimating and advertising makes for a rock-solid business. And it will help your painting business to grow faster.